ΤΡΑΠΕΖΑ ΠΕΙΡΑΙΩΣ

Piraeus Bank is piloting a proximity-driven customer engagement solution, integrating geofencing technology into its mobile banking app. Currently in R&D and internal testing, the feature will activate contextual services near branches and airports—such as currency tools, travel card usage tips, and timely product offers. This innovation supports a strategic shift from transactional banking to intelligent, location-aware service delivery. By proactively addressing customer needs and embedding value into everyday interactions, the app evolves into a trusted digital companion, driving higher engagement, operational efficiency, and uplift in cross-selling of travel-related products and services.